Syllabus Information

5.1. Methodological overview

The learning process designed for this course is based on a combination of theory sessions, practice sessions and tutorials. The main goal in the theory sessions is to define the main concepts in brand management and discuss real problems in brand management. Students are encouraged in all these sessions to actively participate in the discusions. Practice sessions are linked to the students’ assignments. These refer to the communication and discussion of academic papers. Finally, students may come to tutorials in order to solve their doubts either in the theory or in the development of their assignments.

5.2. Learning tasks

The course includes the following learning tasks: 

• Theory sessions

• Discussion of academic papers and their practical applications

• Presentations of the readings

5.3. Syllabus

The course will address the following topics:

Topic 1. Brand management in organisations

Topic 2. Corporate and brand identity

Topic 3. Brand image

Topic 4. Brand equity

Topic 5. Brand strategies

5.4. Course planning and calendar

The calendar of sessions will be available on the Faculty website. The calendar of other activities, including students' presentations, will be communicated by the teachers through the appropriate means.